CLIENT: LAMOUR | TERRAMAR
ASSIGNMENT: NEW THERMAL PRODUCT LINES PACKAGING SYSTEMS
CONTRIBUTION: ART DIRECTION | PACKAGE DESIGN | ILLUSTRATION | PRODUCTION
with MARKO CREATIVE PRODUCTIONS
HOTTOTTIES® is a new line of luxury thermal base layers. the launch assignment: create a warm factor system, and bold modern packaging to stand-out in a crowded sector. from photoshoot to copy to die-line creation, success was all in the details.
SHE™ OUTDOOR needed a next-level box system to highlight the many features of this quality thermal base layer, with easy to read feature icons, information / size stickers and a special die-cut window for better product feel.
XPS™ THERMALS needed new packaging to differentiate levels and features of this line of thermal base layers, and they wanted the product to stand out on-shelf in a retail environment. this was accomplished with a bold colour palette, feature icons, a special box shape with die-cut window, and an size / informational sticker system.
SMARTSILK™ packaging was created to differentiate between mens and ladies thermal base layers, and the features of the product. for intrigue and with a nod to the thermal properties of silk, a set of 3D wireframe illustrations were created to represent the science of heat. feature icons, a new box with a special die-cut window, and a size / informational sticker system were implemented.
