CLIENT: MARKS WORK WEARHOUSE
ASSIGNMENT: REBRAND DAKOTA IDENTITY
CONTRIBUTION: LOGO CONCEPT + PACKAGE DESIGN
APPLIED ACROSS WORKWEAR CATEGORY
with MARKO CREATIVE PRODUCTIONS
the brief: MARK'S wanted the DAKOTA® identity updated to reflect the high-quality workwear brand canadian consumers have known since 1977. DAKOTA® is the brand that works with comfort, quality and safety, with a full range of durable, functional and innovative gear, such as quality workwear, safety footwear, non-slip shoes and work accessories. the premium steel emblem design was created, tested and implemented across the category, as a symbol for premium industry goods.
DAKOTA MEN'S | BOOT BOX DESIGN
DAKOTA 529 | BOOT BOX DESIGN
DAKOTA WOMEN'S | BOOT BOX DESIGN
DAKOTA BRANDING APPLICATIONS
