CLIENT: MARKS WORK WEARHOUSE
ASSIGNMENT: REBRAND WORK PRO IDENTITY
CONTRIBUTION: REDESIGN LOGO + PACKAGING SYSTEM
APPLIED ACROSS ENTIRE WORKWEAR CATEGORY
with MARKO CREATIVE PRODUCTIONS
the WORK PRO® brand means premium work gloves, footwear and accessories for industrial use. the assignment was to update the previous logo, to reflect the high quality materials used in construction: the hard steel shield was conceived and incorporated as a symbol of strength.
examples of concept and application of branding across the WORK PRO category: