CLIENT: PETROCANADA | JAVASTOP
ASSIGNMENT: REDESIGN CUP GRAPHICS + ON-SITE SIGNAGE SYSTEM
CONTRIBUTION: CONCEPT RE-DESIGN + SIGNAGE
at MARKO CREATIVE for BLACK ROCK MARKETING GROUP
the brief: to create a very canadian coffee / hot beverage cup and pos design system that reflected the new quality coffee offerings now available at PETROCANADA™ JAVASTOP locations.
the solution: engaging canadiana copy, varied for each cup size, plus a warm colour palette and down-to-earth typography, all implemented to give the brand a hipster coffee-culture vibe.
PETROCANADA JAVASTOP | CUP DESIGN CONCEPT + GRAPHICS
PETROCANADA JAVASTOP | CUP DESIGN CONCEPT + GRAPHICS
PETROCANADA JAVASTOP | CUP DESIGN CONCEPT + GRAPHICS | IN-STORE SIGNAGE
PETROCANADA JAVASTOP | CUP DESIGN CONCEPT + GRAPHICS | OUTDOOR SIGNAGE
