CLIENT: SHOPPERS DRUG MART KEEP SMILING SENIORS CALENDAR
ASSIGNMENT: COLLABORATE + CONCEPTUALIZE + ILLUSTRATE A SPECIAL EDITION CALENDAR
CONTRIBUTION: CREATIVE CONCEPTS | ILLUSTRATION | HANDLETTERING
for QUADRANT MARKETING
the assignment was to create a 'keep smiling' promotional calendar that highlighted the SHOPPERS DRUG MART™ weekly senior's day, and the lighter side of life, with the underlying theme that laughter really is one of the best medicines. in this wall-calendar, the spot illustrations shown here accompanied an introduction to some light-hearted philosophy, and a laugh for every month.
